Social Media Day Overview

One of the biggest tasks the interns at Agency Entourage held was executing Social Media Day. This is a yearly event held by the advertising agency and they let the interns pick the theme, contact vendors and sponsors and incorporate ways to be digitally active on social media through specific hashtags on each social media platform. The theme we picked was a carnival/circus theme and the main attractions we had incorporated social media. A few of the main attractions was guessing the number of peanuts and candy in a jar and clients would tweet their guesses through a specific hashtag. We also encourage each client to check-in on Facebook and to tag us in their instagram stories.

The overall planning and preparation for this event allowed me to realized the importance of having specific and hard deadlines. Through the process, we also were given a budget and learned how to manage it between all the interns. Because we, the interns, were in constant communication we ended up being right on target with the amount allowed for the event. Overall, Social Media Day was a success and a huge accomplishment for the intern team. By working as a team we all realized the value of different roles within an agency and the importance of working as a team.