Paid Social Media Strategist - Hearts & Science - AT&T

My journey with Hearts & Science started in March 2021 as the Paid Social Media Strategist. Throughout my time, I have been able to improve my critical thinking and provide strategic media plans to ensure campaigns reach their designated audience.

I put these skills to the test and jumped right in to help AT&T reach their existing customers through paid social media campaigns. I helped managed yearly budgets of $4+ million dedicated to paid social campaigns solely targeting their existing customer and encouraging them to upgrade plans. All the while I was juggling up to 15+ campaigns on a daily basis.

When I wasn’t implementing social strategy, organic and paid, for our clients, I was helping create internal campaign tracking and budget documents. These documents were a crucial key to our teams success and ensuring we were fulfilling all objectives.